The "Gross Factor" Argument, Examined The most common objection to reusable tissues is hygiene — specifically, the idea that putting a used cloth back in your pocket is inherently disgusting or dangerous. This argument was deployed effectively by Kleenex's marketing campaigns in the mid-20th century and persists today, despite limited scientific support. Here is what the evidence actually suggests. The Science of Handkerchief Hygiene Academic research on handkerchief hygiene is surprisingly sparse — it is not a topic that attracts significant research funding. The available studies are mixed but broadly...
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